INKISH TV: Richa Pande · HP · HP PreDrupa Event

Does HP have a responsibility for driving the entire industry? This is a slightly rephrased question, but nevertheless, global marketing HP Industrial print Richa Panda explains how and why it's important to have a leadership role in the industry—and how HP spends a lot of time segmenting the company's customers to ensure the best possible communication. A super interesting interview—enjoy!