Currie Group revamps its Auckland Demonstration Centre

Article courtesy of New Zealand Printer.

Currie Group has refreshed its Auckland Demonstration Centre with a revamp that includes the HP Indigo 7K Digital Press, plus a range of print and finishing solutions for the New Zealand market.

Craig Paul, country manager for Currie Group New Zealand, says the catalyst for updating the Auckland Demonstration Centre came from a visit to Currie Group’s Melbourne facility. He says, “I must admit that I was experiencing some showroom envy on a visit to Melbourne last year. When I discussed the possibility of revamping our space here with my colleagues at Currie Group, I received strong support and encouragement. They also shared innovative ideas about making the most of the space we have here.

“Another factor was that we moved here, into our Orbit Place premises on Auckland’s North Shore back in 2013, so a refresh was due. We began with a repolish for the floor and we had the walls printed after that. The next step was moving new equipment in.”

A brand-new HP Indigo 7K Digital Press was first on Craig’s list for the Demonstration Centre. He says, “The HP Indigo 7K Digital Press is so versatile. It is an ideal fit for Kiwi print shops as it offers the ‘gold standard’ HP Indigo print quality, production values, and extras at an entry level investment. We are really looking forward to running live demonstrations on this press for customers.”

Travis Jordan, national account manager at Currie Group New Zealand, agrees. He says, “The HP Indigo 7K Digital Press enables you to expand your capabilities and open new business opportunities with a massive range of high value applications. It offers the widest range of specialty inks and media and handles numerous substrates from black and coloured media to metallised substrates and synthetics.

“I am continually impressed with the capabilities of the HP Indigo Digital Presses, so like Craig, I can’t wait to bring customers here to show them what they can achieve with this technology.”

The Auckland Demonstration Centre also houses a range of Horizon finishing solutions including the BQ-270V Perfect Binder, the RD-N4055 Rotary Die Cutter, the CRA-36 Auto Creaser and the SPF-200L landscape bookletmaker.

Currie Group also supplies HP 3D printers and 3D finishing equipment. The Demonstration Centre is currently running the 3D finishing equipment and has a number of samples on display.

Craig says, “We invite everyone to come in and see the solutions running in real time.”

Click HERE to arrange a demonstration, or call Currie Group New Zealand on +64 9 477 2140.