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Digital printing naturally lends itself to certain market segments and types of applications. Typically these are on-demand in nature and can involve a requirement for variable data or every page is different printing. In the commercial print sector HP has identified four general applications or "strategic focus areas" that are exhibiting extraordinary growth rates globally.

These are: On-demand Marketing Collateral, Direct Mail, On-demand Publishing and Photo Applications and HP has developed sophisticated end to end production solutions that allow print service providers to quickly and competitively address these market segments and applications, and tap into the huge growth opportunity that they represent.

The brochures below show that when the unique image quality and colour gamut of HP Indigo presses, HP's own SmartStream workflow portfolio and best in class third party front end applications and finishing products are combined, end to end solutions can be created that will secure a profitable future!

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